ANI HAN · INDEPENDENT PRACTICE
Work with Ani
Independent advice and creative direction for products, collections and the ways they are presented.
Each format can be commissioned independently. A consultation is not required before starting a project.
INDEPENDENT PRACTICE
Private Consultation
One question. A clear recommendation.
AED 1,80090-minute session + written recommendations
A prepared one-to-one consultation to help you assess an idea, resolve a creative question or choose a direction for your product or project.
The question
Bring a new idea, an existing product or a choice between directions. You may be reconsidering a concept, questioning its presentation or deciding whether an idea deserves further development.
How I work
I review your materials before we meet. During our private 90-minute session, we focus on one agreed question and examine your options against your intentions and practical constraints.
What you receive
My recommendation and the reasoning behind it: what I would pursue, what I would reconsider and what needs testing before you commit further.
- A 2–3-page written assessment with recommendations and next steps, delivered within three business days.
- One follow-up question by email, included within seven days of receiving your assessment.
Independent advice. Concept development and design are separate commissions.
INDEPENDENT PRACTICE
Creative Direction
Give your product a story and a visual language of its own.
Projects from AED 6,000Concept, visual direction and execution brief
A developed creative concept and practical brief for your next shoot, launch or presentation.
The project
You have a product or collection you believe in, with ideas and references but no coherent way to present it. You need a developed proposal your collaborators can work from.
How I work
I develop one direction from the product’s form, materials and character, your intentions and the intended audience. We connect the story with the visual choices that express it, then refine the proposal together.
You leave with a concept you can explain, a visual approach you can apply and a brief you can put into production. The direction is shaped around your project.
What you receive
A 6–10-page Creative Direction Document covering the central concept, key messages, explained visual references, one applied example and an execution brief.
For a shoot, the applied example is a proposed composition featuring your product: a working visual, not a finished campaign image.
- A working session, presentation and one consolidated round of refinements.
Scope and timing
The starting scope covers one product line and one application. The typical timeline is two weeks from receipt of the agreed materials.
Photography, production, brand identity, websites and new product design are commissioned separately.
CREATIVE SUPPORT
Creative Oversight
Keep the creative idea intact through production.
Quoted individuallyProject-based or ongoing
A consistent creative point of view as photographers, designers and other specialists turn an approved concept into finished work.
When I join
You have an approved direction and a project moving into production. Your collaborators need decisions and feedback that support the same idea.
I can work from a direction developed with me or review an existing brief before joining.
How I work
I brief your collaborators, review their proposals and give specific creative feedback: what to adjust, what to preserve and why. Where agreed, I join the shoot to guide decisions on set.
What you receive
Your team knows what needs changing. You retain final approval unless we agree otherwise.
- A defined schedule of reviews and written feedback at each agreed checkpoint.
- A final selection or reasoned recommendation for approval, based on my review of the work.
An agreed scope
For a shoot, the scope might cover preparation review, on-set direction and image selection. We agree the materials, feedback rounds, on-site time and endpoint before work begins.
Creative Oversight is commissioned separately from Creative Direction. Production management, logistics and specialist fees are separate from my creative fee.